Live bait
Do you sell live bait?+
Yes — fresh worms, seasonal minnows, leeches and roe. Live bait is in-store pickup only so we can guarantee quality, freshness and proper care.
Can I order live bait online?+
No — live bait can't be shipped or ordered for delivery. Browse what we carry online, then pick your bait up at the counter. Call ahead and we'll set it aside.
What's the best bait to use?+
It depends on the species and conditions. Worms are hard to beat for bass, trout, panfish and beginners; minnows work well for perch, pike, walleye and crappie. Not sure? Ask us.
Are there restrictions on using live bait?+
Some waters restrict live bait to prevent the spread of invasive species. Always check the local regulations for the water you're fishing.
Gear
What fishing gear do you sell?+
Rods and reels, tackle and terminal tackle, jigs, hooks, weights and floats, tackle trays and accessories, and seasonal ice fishing gear.
What gear is best for ice fishing?+
Short ice rods, ice jigs and lures, cold-weather line, and accessories like scoops and tip-ups. Availability is seasonal.
Do you rig rods and spool reels?+
Yes — buy the line with us and spooling is free. We'll tie your first rig and show you the knot too.
Gift baskets
Do you sell fishing gift baskets?+
Yes — ready-made baskets for ice fishing, trout and rainbow fishing, and all-season anglers.
Can I customize a gift basket?+
Absolutely. Build your own in store by picking the gear, tackle and accessories you want — custom baskets get 15% off.
Visiting & pickup
Do you offer in-store pickup?+
Yes — everything is picked up at the shop. Call ahead to confirm the item is in stock and we'll hold it at the counter.
What are your store hours?+
Monday 7am–3pm, Tuesday and Wednesday 7am–5pm, Thursday 7am–6pm, Friday 7am–7pm, Saturday 5am–5pm, Sunday 5am–3pm. Hours can shift with the season.
Where exactly are you?+
3175 Rutherford Rd, Unit 46H, Concord, ON L4K 5Y6 — four minutes off Highway 400 at the Rutherford exit. Free parking at the unit door and room for a trailer.
Advice & community
I'm new to fishing — will you help me get started?+
Gladly. We'll walk you through choosing a rod and reel, picking bait and tackle, and the basics. We won't hand out secret spots, but you'll get honest tips and seasonal guidance.
Do I need a fishing licence?+
In most cases, yes — and rules vary by location and species. We don't sell licences; buy yours from the Ontario government.
Can I share my catch with you?+
Please do. Email or DM us your photos and videos with the city you fished and the bait or tackle you used — no secret spots required.
What is FMZ 16?+
Fisheries Management Zone 16 — the zone covering Lake Simcoe and the surrounding water most of our customers fish. Seasons and limits are set by zone.
